News for Immediate Release
Aug. 20, 2019
Contact: Katie McKalip, 406-240-9262, firstname.lastname@example.org
Backcountry Hunters & Anglers partners with Highlander Beer
in support of North American public lands and waters
MISSOULA, Mont. – Backcountry Hunters & Anglers and Highlander Beer are partnering on a new beer, Public Land Owner American Pale Ale.
Brewed and canned out of Missoula, Montana, where both BHA and Highlander are headquartered, Public Land Owner Pale Ale is light-bodied and easy drinking. It is available in six-pack cans and on draft throughout Montana. A percentage of proceeds from each can and draft beer sold goes to advance BHA’s mission of public lands conservation, access and fair chase.
For Highlander Beer, the opportunity to partner with BHA was a perfect fit.
“This is one of the most exciting projects we’ve ever been involved in,” said Marc Pierce, Highlander partner and avid sportsman. “BHA’s mission is important to us because it coincides with the values of our company and the people of Highlander. Many of us – and many of our customers – are BHA members or supportive of the mission, so when we got this opportunity it seemed like a perfect fit. We are thrilled to offer a beer that not only tastes great but also supports protecting public lands and waters, which is extremely important to us, our customers, and many beer drinking Montanans.”
“The stoke level is high for the official release of Public Land Owner Pale Ale,” said BHA President and CEO Land Tawney. “We are thrilled to work with Highlander to make a beer for all public land owners. It doesn’t matter how much money you make, who your parents are, where you are from, what political party you belong to … public lands belong to all of us. Now we have a beer to celebrate our vast kingdom – and celebrate we will!”
BHA’s Podcast & Blast will be live at the Public Land Owner Pale Ale launch party later this week. Host Hal Herring will discuss the current state of public lands conservation with BHA’s Land Tawney, Highlander’s Marc Pierce, and Trailhead owner Todd Frank. The party will take place on Thursday, Aug. 22, from 5-8 p.m.
Backcountry Hunters & Anglers is the voice
for our wild public lands, waters and wildlife.