News for Immediate Release
July 25, 2016
Contact: Katie McKalip, 406-240-9262, firstname.lastname@example.org
Public lands conservation a key component of the physical backcountry experience
MISSOULA, Mont. – Two organizations dedicated to promoting the health and fitness benefits of backcountry hunting and fishing, Backcountry Hunters & Anglers and Wilderness Athlete, are launching a partnership.
The authority on outdoor performance nutrition, Wilderness Athlete specializes in unique, scientifically validated product formulations addressing the need for quality health and physical conditioning for the outdoor athlete before, during and after outdoor activity.
BHA appreciates the opportunity to highlight the physical aspects of the backcountry experience.
“Hunting and fishing, miles from the trailhead, is no easy endeavor,” said BHA President and CEO Land Tawney. “The backcountry experience requires top physical conditioning. Wilderness Athlete not only makes the nutrition piece turnkey; they also understand the necessity of protecting our public lands and waters to uphold these experiences. We’re looking forward to working together in the name of backcountry conservation.”
Wilderness Athlete will be offering BHA members discounts and donating a percentage of sales back to BHA to fund boots-on-the-ground work. They also have put together a “backcountry stack,” which will include everything the backpack hunter needs in the field.
Remi Warren, of Solo Hntr and Apex Predator, works with both BHA and Wilderness Athlete.
“BHA is an extremely important group protecting all the things we love as hunters by keeping public land public,” said Warren. “I am proud to be a part of Wilderness Athlete, a company that has stepped up to partner with BHA and further the cause of protecting the wild places that I love to hunt.”
“The folks at BHA are the real deal,” says Wilderness Athlete Co-Founder Chris Denham. “They are in the trenches doing the hard work of protecting our public lands legacy for future generations. Without public lands, our business doesn’t exist. Conservation should not be the responsibility of nonprofits alone, and we’re excited to work with BHA to get more done together.”